Bulimia Cognitive Treatment essays

Bulimia Cognitive Treatment essays Bulimia is a very common eating disorder typically characterized by a person eating large quantities of food then purging usually by vomiting, but also by the use of laxatives diuretics and excessive exercising. The use of cognitive treatment in the treatment of Bulimia is very common and actually very effective. There are several views that I have reviewed in my quest for information on cognitive treatments for Bulimia. People diagnosed with an eating disorder are said to have developed a schematic obsession with body size and eating. The person in question is obsessed with body shape and fatness. They eat a forbidden food and feel bad about doing so. They feel the only way to correct this is to purge the food from their body to rid themselves of the negative feelings. This happens until the person is always feeling this way when they eat and always purging. This occurs as part of the Schema and gives no concern to the physical harm being caused to the person. Everything the person sees and does is a direct link to fatness and their body looking bad until it becomes an all out obsession. Since Bulimia is a learned behavior, using cognition is a great way to correct the behavior. Healthy eating is promoted. Using stimulus control procedures, antecedents of the original abnormal eating patterns are limited. Williamson, Donald A Muller, Stephanie L Reas, Deborah L Thaw, Jean M " Cognitive bias in eating disorders " Behavior Modification 23, no. 4 (Oct 1999). Some things that are used are making the person eat only while sitting at a table no standing while eating Exposure Response Prevention (TERP). ERP is based on the theory that purging produces a reduction of eating-related anxiety; therefore, patients are allowed to eat, but compensatory behaviors are prevented. Anti-depressant medication is recommended along with cognitive treatment or else the outcome may not be ...

Timeline of the Lebanese Civil War From 1975-1990

Timeline of the Lebanese Civil War From 1975-1990 The Lebanese Civil War took place from 1975 to 1990 and claimed the lives of some 200,000 people, which left Lebanon in ruins. Lebanese Civil War, 1975 to 1978 April 13, 1975:  Gunmen attempt to assassinate Maronite Christian Phalangist leader Pierre Gemayel as he’s leaving church that Sunday. In retaliation, Phalangist gunmen ambush a busload of Palestinians, most of them civilians, killing 27 passengers. Week-long clashes between Palestinian-Muslim forces and Phalangists follow, marking the beginning of Lebanon’s 15-year civil war. June 1976: Some 30,000 Syrian troops enter Lebanon, ostensibly to restore peace. Syria’s intervention stops vast military gains against Christians by Palestinian-Muslim forces. The invasion is, in fact, Syria’s attempt to claim Lebanon, which it never recognized when Lebanon won independence from France in 1943. October 1976: Egyptian, Saudi, and other Arab troops in small numbers join the Syrian force as a result of a peace summit brokered in Cairo. The so-called Arab Deterrent Force would be short-lived. March 11, 1978: Palestinian commandos attack an Israeli kibbutz between Haifa and Tel Aviv, then hijack a bus. Israeli forces respond. By the time the battle was over, 37 Israelis and nine Palestinians were killed. March 14, 1978: Some 25,000 Israeli soldiers crossed the Lebanese border in Operation Litani, named for the Litani River that crosses South Lebanon, not 20 miles from the Israeli border. The invasion is designed to wipe out the Palestine Liberation Organization’s structure in South Lebanon. The operation fails. March 19, 1978: The United Nations Security Council adopts Resolution 425, sponsored by the United States, calling on Israel to withdraw from South Lebanon and on the UN to establish a 4,000-strong UN peacekeeping force in South Lebanon. The force is termed the United Nations Interim Force in Lebanon. Its original mandate was for six months. The force is still in Lebanon today. June 13, 1978: Israel withdraws, mostly, from occupied territory, handing over authority to the breakaway Lebanese Army force of Maj. Saad Haddad, which expands its operations in South Lebanon, operating as an Israeli ally. July 1, 1978: Syria turns its guns on Lebanon’s Christians, pounding Christian areas of Lebanon in the worst fighting in two years. September 1978: U.S. President Jimmy Carter brokers the Camp David accords between Israel and Egypt, the first Arab-Israeli peace. Palestinians in Lebanon vow to escalate their attacks on Israel. 1982 to 1985 ​June 6, 1982: Israel invades Lebanon again. Gen. Ariel Sharon leads the attack. The two-month drive leads the Israeli army to the southern suburbs of Beirut. The Red Cross estimates the invasion costs the lives of some 18,000 people, mostly civilian Lebanese. August 24, 1982: A multinational force of U.S. Marines, French paratroopers, and Italian soldiers lands in Beirut to assist in the evacuation of the Palestine Liberation Organization. August 30, 1982: After intense mediation led by the United States, Yasser Arafat and the Palestine Liberation Organization, which had run a state-within-a-state in West Beirut and South Lebanon, evacuate Lebanon. Some 6,000 PLO fighters go mostly to Tunisia, where they are again dispersed. Most end up in the West Bank and Gaza. September 10, 1982: The Multinational force completes its withdrawal from Beirut. Sept. 14, 1982: The Israeli-backed Christian Phalangist leader and Lebanese President-Elect Bashir Gemayel is assassinated at his headquarters in East Beirut. Sept. 15, 1982: Israeli troops invade West Beirut, the first time an Israeli force enters an Arab capital. Sept. 15-16, 1982: Under the supervision of Israeli forces, Christian militiamen are bused into the two Palestinian refugee camps of Sabra and Shatila, ostensibly to â€Å"mop up† remaining Palestinian fighters. Between 2,000 and 3,000 Palestinian civilians are massacred. September 23, 1982: Amin Gemayel, brother of Bashir, takes office as Lebanon’s president. September 24, 1982: The U.S.-French-Italian Multinational Force returns to Lebanon in a show of force and support for the Gemayel’s government. At first, French and American soldiers play a neutral role. Gradually, they turn into defenders of the Gemayel regime against Druze and Shiites in central and South Lebanon. April 18, 1983: The American Embassy in Beirut is attacked by a suicide bomb, killing 63. By then, the United States is actively engaged in Lebanon’s civil war on the side of the Gemayel government. May 17, 1983: Lebanon and Israel sign a U.S.-brokered peace agreement that calls for the withdrawal of Israeli troops contingent on the withdrawal of Syrian troops from northern and eastern Lebanon. Syria opposes the agreement, which was never ratified by the Lebanese parliament and canceled in 1987. October 23, 1983: U.S. Marines barracks near Beirut International Airport, on the south side of the city, are attacked by a suicide bomber in a truck, killing 241 Marines. Moments later, French paratroopers’ barracks are attacked by a suicide bomber, killing 58 French soldiers. Feb. 6, 1984:  Predominantly Shiite Muslim militias seize control of West Beirut. June 10, 1985:  The Israeli army finishes withdrawing out of most of Lebanon, but keeps an occupation zone along the Lebanon-Israeli border and calls it its â€Å"security zone.† The zone is patrolled by the South Lebanon Army and Israeli soldiers. June 16, 1985:  Hezbollah militants hijack a TWA flight to Beirut, demanding the release of Shiite prisoners in Israeli jails. Militants murder U.S. Navy diver Robert Stethem. The passengers were not freed until two weeks later. Israel, over a period of weeks following the resolution of the hijacking,  released  some 700 prisoners, insisting the release was not related to the hijacking. 1987 to 1990 June 1, 1987:  Lebanese Prime Minister Rashid Karami, a Sunni Muslim, is assassinated when a bomb explodes in his helicopter. He is replaced by Selim  el Hoss. September 22, 1988:  The presidency of Amin Gemayel ends without a successor. Lebanon operates under two rival governments: a military government led by renegade general Michel Aoun, and a civil government headed by Selim  el Hoss, a Sunni Muslim. March 14, 1989:  Gen. Michel Aoun declares a â€Å"war of Liberation† against Syrian occupation. The war triggers a devastating final round to the Lebanese Civil War as Christian factions battle it out. September 22, 1989:  The Arab League brokers a cease-fire. Lebanese and Arab leaders meet in Taif, Saudi Arabia, under the leadership of Lebanese Sunni leader Rafik Hariri. The Taif agreement effectively lays the groundwork for an end to the war by reapportioning power in Lebanon. Christians lose their majority in Parliament, settling for a 50-50 split, though the president is to  remain  a Maronite Christian, the prime minister a Sunni Muslim, and the speaker of Parliament a Shiite Muslim. November 22, 1989:  President-Elect Renà ©Ã‚  Muawad, believed to have been a reunification candidate, is assassinated. He is replaced by Elias Harawi. Gen. Emile Lahoud is named to replace Gen. Michel Aoun as commander of the Lebanese army. October 13, 1990:  Syrian forces are given a green light by France and the United States to storm Michel Aoun’s presidential palace once Syria joins the American coalition against Saddam Hussein in Operation Desert Shield and Desert Storm. October 13, 1990:  Michel Aoun takes refuge in the French Embassy, then chooses exile in Paris (he was to return as a Hezbollah ally in 2005). October 13, 1990, marks the official end of the Lebanese Civil War. Between 150,000 and 200,000 people, most of them civilians, are believed to have perished in the war.

Total Quality Management Essay Example | Topics and Well Written Essays - 3500 words

Total Quality Management - Essay Example This approach to quality helps in sustenance of success and business profits in the long run. Moreover, adopting TQM approach is also a long-term commitment and cannot be achieved through simple practices. TQM is more of a philosophy and a culture that infuses focus on quality, improvement, as well as innovation. Hence, this approach uses a combination of different practices, tools and techniques. The present discourse explains application of one such technique at the accounting section of Al Faisaliah, in Saudi Arabia, which resulted in an overall improvement and sustenance of their performance in terms of key results; further this approach helped in identifying non-performing areas and in stabilizing new practices that replaced conventional methods of working in order to sustain high performance. Basically, application of TQM happens in two phases namely the human resources phase and application of tools and techniques phase. The process of TQM requires commitment from employees an d effective coordination and communication along with new methods of working. Both phases are closely linked to each other in the process of TQM application because achieving total quality is possible only through strong commitment, teamwork and application of various tools, techniques and practices produce high-quality and/or sustainable results. One such comprehensive approach, or tool, to achieving continuous improvement in all business areas is the Six Sigma methodology. About Six-Sigma, Tennant (2001) suggests that Six Sigma, as an approach to TQM, can be viewed as a vision and philosophy that can direct an organization, department, and team or function towards highest quality standards; as a metric, a symbol, a goal and a methodology to help an organization maintain highest quality standards. However, this approach cannot be considered as the end solution or guarantee of success; and is a complex mix of different tools and techniques. This methodology can be applied to manufac turing as well as service industries. Just as TQM is a measure of continuous improvement, Six Sigma methodology is most suitably applicable to achieve continuous improvement in quality, productivity, customer satisfaction, timeliness, and any other measurable business attribute; however, six sigma cannot be applied to situations or processes that lack historical data and tangible metrics. Intangible objectives such as employee motivation, commitment etc can also be improved by using Six Sigma methodology only if these subjective attributes can be converted to measurable objectives and can be measured to derive a quantifiable number that can describe the present status. Despite presence of proven and efficient quality tools and techniques in the market, some companies have embraced Six-Sigma methodology as their guiding force towards TQM. The pioneers of this technique are Motorola and General Electric (GE), both adopted this technique to improve their manufacturing quality and waste reduction. General Electric embraced Six Sigma much more rampantly than any other firm in their manufacturing as well as service sectors. They attribute cost reduction, customer satisfaction improvement, Wall Street recognition and corporate synergies to application of Six Sigma methodologies. Six Sigma is embedded into GE’s culture. This company employs over 4000 Black Belts and 10000 Green Belts across its businesses, and has set a benchmark for Six

Racial Disparity Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Racial Disparity - Research Paper Example If it could be considered as one of the social problems of modern societies, racial disparity has caused severe concerns to governments worldwide mostly because of the following facts: the problem seems to be continuously expanded, i.e. there is no sign of limitation or even standardization; also, the phenomenon has been already developed at such level that threatens the stability of the society. Racial disparity is a critical social problem in countries worldwide. The problem is mostly reflected in the barriers faced by black people or people belonging in minorities when trying to enter the job market (The Independent 2008, NBC Washington 2011); the healthcare treatment provided to black people and people in minorities also reveals the existence of racial disparity (McNeil 2011). In criminal justice also, cases of racial disparity can be identified. Indeed, black people and people in minorities are most likely to be arrested for crimes of various types; moreover, people in this category are more likely to be convicted – compared the white people who have committed the same offences. In Illinois ‘19 per cent of black defendants charged in 2005 were sentenced to prison after being charged with a low-level drug possession felony’ (Di Benedetto 2011); the percentage of white people charged for the same crime was just 4% (Di Benedetto 2011). It should be noted though that the failure in managing racial disparity is not reflected just in the punishment imposed on offenders; it seems that criminal behavior is increased in black people and people belonging in minorities, a fact which shows the lack of measures for equally controlling crime across society. In a research developed in 2008 â€Å"10.1 per cent of all blacks reported using illegal drugs compared to 8.2 per cent of all whites† (Di Benedetto 2011). Racial disparity is an important social problem;  however, its limitation would require an integrated plan of action; the introduction of changes in the criteria of sentencing would not be adequate for reducing the number of minorities in courts and prisons.  

High School and Social Support Essay Example for Free

High School and Social Support Essay The purpose of the study was to determine possible differences in leadership behaviors, using the Revised Leadership for Sport Scale (RLSS), between male and female coaches and among different coaching levels. The researchers submitted two hypotheses. The first hypothesis was that male and female coaches would respond differently to the RLSS in overall leadership behaviors. The second hypothesis was that differences on the RLSS would occur among coaching levels: junior high, high school, and college. The sample was nonrandom, including 162 coaches that were chosen on a volunteer  basis. Within the sample, 118 (0. 73) of the coaches were male, while 44 (0. 27) were female. With regard to coaching level, 25 (0. 15) were junior high coaches, 99 (0. 61) high school, and 38 (0. 24) at the college level. While this is a good sample size, the problem lies with the distribution of the sample. The sample number for junior high coaches, in particular, is rather low. A larger sample with regard to all categories would have aided in the data analysis, particularly when looking for possible interactions between gender and coaching level. The instrument utilized was the Revised Leadership for Sport Scale (RLSS) developed by Zhang, Jensen, and Mann in 1996. This scale is used to measure six leadership behaviors: training and instruction, democratic, autocratic, social support, positive feedback, and situational consideration. The scale uses 60 statements, which were preceded by â€Å"In coaching, I:† A Likert scale was then given for each statement: 1 = never; 2 = seldom; 3 = occasionally; 4 = often; and 5 = always. This produced an ordinal level data set. Scales were administered in a number of environmental settings: classrooms, gymnasiums, practice  fields, and offices. The internal consistency for each section was calculated: 0. 84 for training and instruction; 0. 66 for democratic; 0. 70 for autocratic; 0. 52 for social support; 0. 78 for positive feedback; and 0. 69 for situational consideration. There was no information, however, regarding the validity of the RLSS. A MANOVA was used to analyze the data for differences between male and female coaches with regard to leadership behaviors. This is not consistent with the type of data collected. The RLSS used a Likert scale (ordinal), yet a MANOVA would be most  applicable for normally distributed, quantitative data. The analysis showed there were no significant differences between male and female coaches in overall leadership behaviors. When the six leadership styles were examined separately, there was a significant difference in social support between males and females. In general, females scored much higher than did the male coaches. A MANOVA was also used to examine the data for differences between the three levels of coaching (junior high, high school, and college) with regard to leadership behavior in general. There were significant differences between the three levels. When breaking down the six behaviors and examining them individually, an ANOVA was used to analyze the data. Again, because the data for the RLSS is ordinal, an ANOVA is not the best analysis tool. The three coaching levels scored differently on three of the six behaviors: democratic behaviors, training and instruction, and social support. High school coaches scored much higher than college level coaches in democratic behavior. Junior high coaches were significantly lower in training and instruction than either high school or college coaches. Junior high coaches also demonstrated a lesser degree of social support than either the high school or college coaches. A MANOVA was again used to analyze the data for any interaction between gender and coaching level with regard to overall leadership behavior. Once again, a better analysis method could have been chosen based on the nature of the data collected. The results indicated no significant interactions. The ecological generaliziability for the study is fairly high. The surveys were mailed out, and returned on a volunteer basis. However, due to the nonrandom nature of the sample, the results would not generalizable beyond the 162 participants in the study. There was no effect size is listed for the study. In order to reduce threats to internal validity, the participants were asked to respond honestly and confidentiality was stressed so that the â€Å"coaches might feel more at ease in responding. † No other efforts were indicated. The researchers mention that the scales were given in a variety of settings. This could present a threat to the internal validity in that participants might not have been entirely focused on completing the scale, but instead on coordinating practice, completing  paperwork, etc. There are a number of other factors that could effect the internal validity of the study, yet were not addressed by the researchers. Coaching experience would greatly effect the responses of the participants, yet this was not considered in the study. The gender of the athletes may be a contributing factor to the coaches’ responses. It is not unreasonable to suppose that coaches of female athletes, particularly at the junior high and high school levels, will demonstrate more social support than those of male athletes. The nature of the  sport could also be critical. Certain coaching styles are more applicable for individual sports (wrestling, track, and tennis) than for team sports (football, soccer, and basketball). The socioeconomics and population of the school itself could play a factor. Certain schools have better athletes and programs in a particular sport, while others may not be able to field a winning team. In addition, at the high school level, coaches are occasionally asked/forced to work with a program they have no knowledge of or desire to coach due to staffing  shortages. This could dramatically influence a coach’s response to the scale questions. The history of the program as well as the individual coach’s personal coaching history could greatly influence responses. If the program has had several losing seasons in a row, perhaps the attitude of the coach could be different than that of a coach who has recently won a state title. An additional set of questions regarding the personal history of the coach in question could have helped reduce many of these threats. With additional information, the  researchers may have been able to use a modified matching system when analyzing the results. By increasing the number of independent variables to include things such as coaching experience and gender of the athletes, the researchers could have reduced some of the potential threats to internal validity. In addition, bringing coaches together to a common setting could have reduced location threat. Coaches meet seasonally for clinics. Perhaps obtaining permission to administer the survey during these meetings would have been possible. It would have also been possible to actually go to individual  schools and meet with the coaches as a group to administer surveys. This method would have given a good cross-section of gender and coaching experience for a variety of sports. While the study has merit, the methods need to be re-evaluated. The power of the study needs to be increased by obtaining a larger sample size. The numerous potential threats to internal validity need to be addressed and minimized where possible. It would also be helpful to be given data regarding the validity of the RLSS. Without these, it is impossible to evaluate the potential meaningfulness of this study.

Doris Duke :: Essays Papers

Doris Duke Many people may think that money is the key to happiness, but Too Rich, written by Pony Duke and Jason Thomas proves this theory wrong. Doris Duke was one of the richest people in the world, in fact at her time, she was the richest woman in the world, but money does not make all people happy. Actually, being rich could lead to and extremely lonely life, such as Doris Duke’s. Well, of course money can buy a person any and every material item that they want, but some things are priceless. Even the MasterCard commercial says so, â€Å"Your child’s first baseball game, priceless. For everything else, there’s MasterCard.† Money cannot buy happiness and companionship. The reason that a biography was written about Doris Duke is because she was the richest woman in the world. Her family and she used their money towards worthy causes. Doris’ father founded Duke University and Doris helped to preserve national forests and monuments. The Duke fortune started with the American Tobacco Company. At one point their tobacco company was a monopoly, but then others formed. When Doris was born she was referred to as the one million-dollar tyke. This became true when her father, Buck Duke died. The message conveyed in this novel is that money can buy most things, but it cannot buy happiness. Happiness is the one thing that Doris Duke craved and needed in her life more than anything else in the world. She was very lonely and trusted too many people. The most important lesson that her father taught her that she did not follow was not to trust anyone. The dedication of the book reads, â€Å"This book is dedicated to Doris Duke, who should have believed the person who told her ‘never trust anyone’†(iv). Doris wanted to be loved. She tried to find real affection from so many people, but found mostly fortune hunters. Doris also grew up alone and isolated. All of the people she allowed into her life did not love her for her, which she found out sooner or later, but later much more often than sooner. Doris is portrayed as a lonely loving woman, who would do almost anything for anyone if she offered before she was asked.

Stepmom: About Death and Dying

Movie Review: Stepmom By: For: November 16th, 2010 REL201 The film step mom beautifully portrays the effects death and dying can have on a family. Even one like the Harrison's, where the parents are split up, and and a new women has come into Luke's live. Their will always be different ways of coping with death and that is shown through all the characters, be it strong willed like Luke and Jackie, negatively and dramatically like the daughter Anna, or positively and unaware like the son Ben. All these different ways of coping make this film an ideal one to view the different ways one can cope.Throughout the film Stepmom death is shown as both a negative and positive affecting occurrence. When the main character Jackie Harrison is first told that her diagnosed cancer has became much worse, she is spiteful and hate-filled. She resents the fact that her recently divorced husband is now getting married to a younger woman, she is also angry that her marriage to Luke didn't work out, and i s also saddened at the fact that she will never live to see her children grow up. The positive aspects of death in this film is that Jackie soon realizes that she has to come to grips with her inevitable death.This allows her to live her remaining months in peace with her children and even become happy with Luke and Jena Malone getting married. In the circumstance on Jackie Harrison, death is not presented as a natural part of the life cycle. Cancer, is a modern problem with no modern cure as of yet. It endangers and ends many young lives throughout the world. Jackie was already diagnosed with cancer a year before, however, when she went for a re-evaluation it was found that the cancer had re-appeared and had intensified in her body. This shows that cancerous cells can begin to form at anytime in one's body and is not a atural part of the life cycle. In the case of Jackie there are two sides. At first when re-diagnosed she is very fearful. Not for herself, but rather for her childre n. Jackie is afraid that she will not be able to see her children again, and be able to watch them grow up and lead fulfilling lives. She is delivered more bad news at a dinner by her ex-husband. Luke tells Jackie that he is to marry Jena Malone. Jackie is angered again and can not bare to tell Luke that she is in fact dying of cancer and will not be around to raise their children. Another scene depicting anger is after Ben falls off the play structure and eeds stitches.At the hospital she tries to see her son, but Jena is already there comforting him. He asks Jena to sing her a song because â€Å"Mommy always does† (Stepmom). As Jackie looks on from outside the room Jena sings for Ben and she is angered by this and goes home and has a fit in her home. Jena uncovers Jackie's secret through a conversation they have at her home. She tells Jena that she is infect going to L. A. to see an oncologist for treatment. Jena is saddened to hear that the ex-wife is dying of cancer and a sks â€Å"are you dying? â€Å", to which Jackie replies â€Å"Not today†¦Ã¢â‚¬  (Stepmom). This in turn affects Luke who is the next o find out and thus feels guilty. He feels as though it should have been him and not Jackie. They decide to tell the children about the cancer together and this scene provides the most dramatic effect of the movie. Ben takes the news very lightly and is intrigued as to what his mom is enduring, there is a doubt as to how much Ben knows about the situation. He thinks it's less serious then it actually is. The daughter Anna, is immediately angered by the news and storms off. As she heads upstairs Luke yells â€Å"You do not run out on your mother†, and she replies â€Å"No that's your job† (Stepmom).This scene is important because it shows how the family as an entirety deals with death. The message of the film Stepmom is too fully appreciate one's life to the fullest while you can, and to truly live like you we're dying. It also h as many family values attached to the death process. Jackie who has always enjoyed her children now see's the reasons to why she is truly enjoying them. After hearing that her cancer has got worse she decides to stay home and take time with to be with her family. Luke even becomes more involved with her as her condition worsens, something he never did when they we're together and she was healthy.A kind of ironic tragedy. It also portrays that Jackie will never be able to be replaced as the children's mother but Jena can do more by being there for them while they live on without Jackie. In one of the lasts scenes Jena and Jackie make amends and realize that the kids won't have to choose and that they could love them both. â€Å"I have their past, and you can have their future† (Stepmom) is what Jackie says in comfort to Jena. The white dove that Ben always asks about has dual meaning throughout the film. Ben believes every magician needs a white dove, but the dove in fact symb olizes freedom and life.The symbolism of the dove also has heavy meaning towards Jackie. It would represent her long after she is gone and would be the confidant of the young Ben. In the final scene at Christmas time, Jackie is at this point very ill. When Ben comes upstairs to Jackie's room to get his present from her she is alone in a chair. She smiles and gives Ben a magician's cape to continue living his childhood dream of becoming one someday. She then goes downstairs after Anna comes to get her, and helps Luke, Jena and Ben perform a magic trick to uncover the white dove in the cage underneath the magician's cape.It is symbolic because this white dove will represent Jackie and her continued support of her son long after she is gone. Stepmom was a great film to watch in terms of understanding how a family can cope with death and dying. It shows the contrasts of family values, ways of coping with death and also the support system a family can have throughout times of crisis. Eve n though Jackie and Luke were no longer together they found a way to make things work when the children and Jackie needed it the most. It is inspiring to see such love and compassion in a difficult situation, even when at the eginning of the film there was nothing but resentment towards each other, a common bond, brought them together and closer then ever, even if it was a negative one. Cancer continues to be a serious threat for today's modern society and we must continue the fight against to someday have a cancer free earth.Bibliography: I) Stepmom, DVD, Directed by Chris Columbus, (1998) Columbia Pictures, Hollywood. California II) http://www. ncbi. nlm. nih. gov/pmc/articles/PMC2569562/pdf/jnma00195-0137. pdf Heather M. Butts,JD,MPH III) http://en. wikipedia. org/wiki/Stepmom_(film) IV) http://www. mediacircus. net/stepmom. html

Figaro Coffee Essay

* We will be the preferred brand of specialty coffee of the international business traveler. Our products and unique style of service will leave a lasting impression among our customers. * We will be the investment of choice in the countries where our brand is represented thereby providing attractive returns to all our shareholders. * We will be a model employer that inspires its stakeholders to be better than its leaders because the opportunities for career and personal growth will drive them to excel. * We will be the most admired training facilities for coffee education making us the best training ground for those who want to establish a career or business on coffee and†¦ * We will be remembered as a committed advocate of corporate social responsibility by championing the cause of coffee to help farmers live a better life. * To cater to the different taste preferences, Figaro offers a wide selection of hot or cold coffee and tea concoctions, accompanying pastries and savory meals. * We recommend you try them all to encounter the unique delight each has to offer. Corporate Mission * We provide excellent coffee and gracious service creating a memorable experience for people who appreciate high quality coffee and demand for exceptional service. * Figaro’s distinctive store design, unique ambiance and style of service satisfy the global customer. * Figaro creates long-term value for its owners and business partners through profitable operations and business sustainability and dignity of life for its employees. * We will always practice good governance and actively pursue the cause of socio-cultural and environmental concerns. * We will always give you quality service, quality products & value for your money. SECTION 3 PRODUCT/SERVICE 3. 1 ABOUT THE COMPANY AND THE PRODUCT The Figaro Coffee Company is a popular specialty coffee store in the Philippines that is 100 percent Filipino-owned. Established in 1993, it is based on the concept of a complete store where â€Å"Filipinos can get the perfect coffee and all the necessary accoutrements for coffee making† that can compete internationally. From only two employees, a managing partner and a kiosk in the Makati Mall of the Ayala Centre, the company now has 64 outlets encompassing kiosks and cafes (including international branches). The company’s product line includes specialty roasted coffees and various coffee-related paraphernalia sold at retail. Aside from the superior-tasting coffee that a customer can enjoy in the Figaro Cafes, the company also offers a host of freshly roasted beans on retail. Among the selection is Barako and from the time it was introduced in 1999, Figaro Barako has become a bestseller. The ‘Save the Barako’ cause has somehow given the coffee added value as a portion of the bean sales is channelled back to into a project to promote the revival of the Barako. The project encompasses awareness programs, new plantings, research, and targeted marketing, and is coordinated with the Figaro Coffee Foundation. Meanwhile, as the consumption of Barako increases, a greater need arises to keep the production going which gives all the more reason why Barako needs to be saved from extinction. The continued increased demand for Barako on the other hand allows the advantage of bringing the price of Barako to a viable level that benefits both the farmer and the retailer. Through Figaro’s customer-loyalty scheme called Coffee Club, the company organizes farm tours twice a year wherein coffee enthusiasts show the process of coffee harvesting and planting. Since the company is primarily a coffee distributor and coffee shop operator, it did not have prior experience in actually growing coffee for commercial production. 3. 2 PRODUCT’S UNIQUE FEAUTURES Our Passion for Coffee. Our Beans are Always Freshly Roasted. Coffee beans need to be roasted to bring out their irresistible flavor and aromatics. The sooner a roasted bean gets into a cup, the better the flavor. Freshness is very important to us. We roast our beans in world class quality roasters, carefully watched over by roasting experts who make sure each bean is done perfectly. Once roasted, the beans are packed and sent to the stores immediately to ensure freshness. We make sure that every cup of coffee our customers enjoy is made of the best quality, perfectly roasted beans. After all, you deserve only the best from Figaro. Share our Passion Today, Figaro boasts 64 cafes in the Philippines. It is one of the fastest-growing coffee chains, in just over 17 years of experience in the art and business of coffee. We believe in catering to upscale coffee lovers, offering coffees expertly roasted and brewed according to the standards of French and Italian cafes. Figaro offers an ideal business opportunity that assures superior returns compared to an independent business of similar scope. After penetrating the international market, we are now keeping a critical eye on expanding in our home-market, which will zero in mostly on business districts around the country as we want more and more people to experience the sophisticated European coffee culture through our local barako coffee. 3. 3 STAGE OF DEVELOPMENT As the company started to get recognition as a major coffee chain, especially with the arrival in the country of international coffee brands such as Starbucks, Figaro was in search of the popular Barako coffee. Quite serendipitously, Figaro’s CEO Pacita Juan met Father Roger Bagao, a coffee farmer/priest in Tagaytay City who headed a farmer’s coffee cooperative. Father Roger hailed from the southern province of Bohol and has made coffee his life. A member of the Divine Word Seminary (SVD) in Tagaytay, Father Roger chose to live among the coffee-farming people. He knew that to assist them to attain spiritual awakening or enrichment, he first had to learn what crops they grew, how they made their livelihood. This meant first helping them to fill their stomachs, and later reaching their souls. So COFFEE was it. He organized a farmers’ cooperative that ran a coffee mill known as SMSK. Pacita Juan met Father Roger and asked him to show Figaro the other side of coffee – farmers, different varieties and where they grew, coffee in the south, coffee in the mountains. When Pacita was looking for the native Barako, Father Roger could only tell her that this variety or species was no longer profitable as their yields were low and Nescafe (the biggest processor) would have no need for the Barako. This saddened Figaro, as Barako is an important part of Philippine coffee history. â€Å"How do we change the tide? † she asked Father Roger. â€Å"Can we start planting Barako? How do we tell people about this sad fate of this species that is so popular among our people? † These questions made Figaro, with the help of Father Roger, establish a foundation to address the needs of the Philippines Coffee Industry – now known as the Figaro Foundation Corporation. The first project of the foundation was general coffee awareness-driven: The Coffee Farm Tour is now held every January in Cavite or Batangas, two provinces appropriate for a day trip. The second project is Barako awareness-driven. The Barako is slowly being cut down due to its ‘low’ demand among big processors. However, there is growing demand for Barako from specialty roast and ground processors in the Philippines, and for export to the Middle East. A related foundation project is called ‘Barako Tree Planting’. Launched in 2000, this project is run every July or August. The key challenges facing the tree-planting project are where to get seedlings and where to get land. Luckily, Father Roger found land during 2000 and 2001. After 2001, however, the foundation met with some problems regarding land ownership and could no longer access the first plantings to check on progress. In the same year, Father Roger introduced Cavite State University (CaVSU) and its research head, Dr. Andy Mojica to the Figaro Foundation. Dr. Mojica would be one of the keys to Barako seedling propagation, and he would also be a major part of the Presidential Task Force on Coffee Rehabilitation prompted by Figaro’s persistent invitation. In January 2002, Figaro (now working with Dr. Mojica’s group) began to visit CaVSU for its Annual Farm Tour and also to work with them on Barako seedling supply, a task that used to be performed by Father Roger. Meanwhile, Father Roger went on a sabbatical in 2002 and Figaro was subsequently invited to be a member of the Presidential Task Force on Coffee Rehabilitation (see below). In this same period, the coffee town of Amadeo was visited by President Gloria Macapagal-Arroyo for the first-ever Pahimis festival to signal the start of today’s Filipino coffee revolution – a peaceful revolution of going back to coffee farms to increase production to turn the country from being a net coffee importer to a net exporter as it was until 1990. In Amadeo, Figaro met Mayor O. J. Ambagan who gladly offered his land for the next Figaro Tree Planting activity. In the same year, Leisure Farms, a first class farm community invited the Figaro Foundation to undertake another tree planting activity in Lemery, Batangas which would be provided with irrigation and all the care needed for a first class farm. These efforts have now grown into a series of projects with the local government of Amadeo such as the ‘Adopt-a-farm’ program, coffee farm tours, and the organization of a coffee cooperative to promote ‘Cafe Amadeo’ – a ‘monobranding’ exercise to promote Amadeo’s coffee roasters who used to sell under different brand names. More than just to sustain its core product or core business, Figaro has become the trailblazer on how ‘out of the box’ ideas can be used to encourage farmers to plant the Barako again, motivate local governments to do their part and get cooperatives working toward one goal. Through its partnership with the municipality of Amadeo, Figaro will be able to plant around 30,000 Barako trees in and around the Amadeo town providing farmers with a niche product that can be their ticket to higher selling prices and export potential of a value-added product branded with the Figaro name. 3. 4TRADEMARKS. 3. 5PRODUCT There are five commercially known coffee bean varieties worldwide: Arabica, Robusta, Excelsa, Stenophylla and Liberica. The most popular beans in use all over the world are Arabica and Robusta. The former has a more subtle and distinct flavour and is usually used for gourmet coffees. However, due to weather conditions, it cannot be natively grown in the Philippines except in some mountain areas, and therefore is mostly imported. Robusta on the other hand is grown in many parts of the country. Due to its more full-bodied flavour, Robusta is used mostly for instant coffee. The Excelsa and Stenophylla varieties are not cultivated commercially in the Philippines. Liberica is known to be an indigenous product in only three Asian countries, including the Philippines, making the bean a very unique and potentially lucrative product. The term ‘Barako’ in the Philippines has become a generic name for the coffee grown and roasted in the Batangas region (just north of Manila). In truth, Barako is the Philippine Liberica bean known for â€Å"its particularly strong taste, powerful body and a distinctly pungent odour. † Because of its homespun image, domestic demand for Barako had slacked off in favour of imported international Arabica and large-scale production of Robusta by and for large corporations. Saudi Arabia has been the only known export market for Barako. As a result, the Barako is now in danger of extinction. In addition to the decline in Barako production, prevailing low world prices for coffee have meant that many Filipino coffee farmers have begun to shift to other crops and some have chosen to sell their land. 3. 6 FACILITIES (PLANT LOCATION) 3. 7SUPPLIERS A. RAW MATERIALS AND SUPPLIES Figaro buys Filipino coffee from communities and farmers nationwide at an average of 39 tons or 39,000 kgs of coffee every year: THUS BENEFITTING†¦ * 57 farmers and their families or approximately 688 persons benefit YEARLY * Coffee harvested from nearly 115 hectares of coffee farms are sold YEARLY * An estimated amount of P 4 million pesos is generated from the purchase of coffee from farmers YEARLY * More children are sent to school, more families are enabled to buy food, medicines, and earn more savings. Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu and Basilan are integrated into the supply chain of Figaro. WITH MORE FARMERS HARVESTING COFFEE, MORE FIGARO PATRONS CONTINUE TO ENJOY CUPS OF FIGARO COFFEE. B. TOOLS, MACHINERY AND EQUIPMENT The company does not own roasting facilities, but employs the facilities of a sister company, Boyd’s Coffee Company. Today, Boyd Coffee Co. (Phils. ) Inc. has established its significant presence in the Philippine coffee industry. Capitalizing on its unique qualities as a trendsetter and an expert, Boyd Coffee continues its tradition of providing Fresh Roasted Coffee and Total Coffee Solutions designed specifically for each client’s needs. C. ENVIRONMENTAL FACTORS The waning supply of Barako beans prompted the company to be more aggressive in securing supplies. The ‘Save the Barako’ campaign is its showpiece effort, and has earned the company a reputation as a company that cares for the coffee farmer. Figaro took up the cause of the Barako when everybody else thought it an Impossible task. But because of its belief in the cause, Figaro enjoined small groups who equally believed in the integrity of the cause and subsequently slowly built awareness towards a greater mass. Today, Barako has gained many supporters and made a dream a possibility, further proof that an inspired vision that is led by a credible company to sustain its own industry is the heart of corporate social responsibility. Ultimately, ‘Save the Barako’ has moved even the simplest coffee customer to help sustain this once-threatened variety – that is reward in itself. SECTION 4 MARKETING PLAN 4. 1 INDUSTRY PROFILE. Worth of the entire coffee industry in the Philippines : P21 Billion* Worth of gourmet coffee industry in the Philippines : 2. 1 Billion* Number of stores in the Philippines : STARBUCKS – 150 Figaro – 64 Bo’s Coffee – 40 Gloria Jeans- 38 Coffee Bean and Tea Leaf- 33 Seattle’s Best – 14 Number of coffee chain outlets – 400+ Growth rate of entire coffee industry : 7% annually Growth rate of gourmet coffee industry : 20% annually The amount needed by the government to sustain coffee industry : P200 million Total Coffee Demands: 65,000 tons, 2009;70,350 tons 2012,75,000 tons by 2015. Total Coffee Production : 30,000 tons Coffee Producing Provinces : 22 Coffee Varieties in the Philippines: Liberica, Robusta, Arabica and Excelsa Coffee has been around for more than 1,000 years. During that time, coffee has been considered a food, a medicine, an aphrodisiac, and even a wine. Today, however, coffee is known as a beverage to be savored and enjoyed. Such has coffee’s popularity grown through the centuries. Today, it can be safely assumed someone, somewhere is savoring a cup, a mug or any of coffee’s delightful and delicious preparations at almost every hour of the day. From sun up to sun down, its coffee time! All commercial varieties of coffee are available in the Philippines – Robusta accounting for 70% of the country’s total production, and Arabica with about 5-10%. Other varieties such as Excelsa and Liberica also thrives in the country and accounts for 15-20% of the total. Robusta is the chief source of the base for blending coffee and is important in the manufacture of soluble or instant coffee. Arabica remains the sole source of fine coffee. The Philippines produces approximately 1.3 percent of the total global coffee production. In our country, no morning is complete without coffee. We have our own Batangas barako to be proud of. Instant coffee then came into the scene, and lately, gourmet and specialty coffee with the introduction of foreign cafes such as Starbucks, Seattle’s Best, and the like. Coffee drinking has now become more than just a way to wake up one’s nerves, it has become a trend. * First, the world’s coffee shops make up the fastest growing part of the restaurant business, checking in with a 7% annual growth rate. * Second, that the world coffee production is estimated at 110 – 120 million bags per year. * Third, that 14 billion espresso coffees are consumed each year in Italy, reaching over 200,000 coffee bars, and still growing. * Fourth, that Americans consume 400 million cups of coffee per day, or equivalent 146,000,000,000 (146 Billion) cups per year; making the United States the leading consumer of coffee in the world. * Fifth, that Japan ranks number 3 in the world for coffee consumption. * Sixth, that coffee represents 75% of all the caffeine consumed in the United States. * And seventh, that cafe bars have total average sales that reach 230 cups a day. * It is now an accepted fact that majority of Filipinos take to coffee like they take to rice, and beer. * Take â€Å"BARAKO† for example, this native-grown coffee bean for example, this native-grown coffee bean is not only famous for its strong aroma, as pinoy coffee lovers would atleast. * Although not a common coffee variety, â€Å"BARAKO† is abundant in Southeast Asia, especially in the Philippines. * Believe it or not, it has the largest beans of all the coffee varieties in the world. Its taste is said to be superior to that of Robusta, and some Filipino coffee lovers prefer Barako to Arabica 4. 2 COMPETITION PROFILE Major Players in the Industry of coffee: Starbucks strength rested on four factors: retail expansion, product and service innovation, having an observed clean store, and being a brand associated with the specialty/gourmet coffee niche. The strongest attribute that consumers associate with the Starbucks brand is its being known for specialty/gourmet coffee. Starbucks is a widely-recognized brand. Its top-of-mind recall is high. It is both a household name and a buzzword. Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and today roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are served every day. Seattle’s Best Coffee is a featured brand within Starbucks Corporation. The smooth taste of Seattle’s Best Coffee has appealed to Filipino taste buds. Their smooth and flavor-filled coffees are often partnered with equally sumptuous meals that engage the taste buds. Their pastries and pasta are equally delicious and keeps customers coming back for more. The UCC started as a store under the name of â€Å"Ueshima Tadao Shoten† in 1933. It became limited partnership in 1940 and on 1951, became â€Å"Ueshima Coffee Co. , Ltd. â€Å". The company introduced the world’s first canned coffee, â€Å"UCC Coffee with Milk†on April 1969 starting the trend for Japanese Canned Coffee. The Euro-Japanese fused food, free wi-fi internet, and various cafe concepts makes the UCC Cafe a very trusty hangout place for Filipinos. They have several branches in the country and eight other Asian countries. They have a very simple layout but favorable quality. The Coffee Bean & Tea Leaf is an American coffee chain, owned and operated by International Coffee & Tea, LLC, which has its corporate headquarters in Los Angeles, California. Coffee Bean and Tea Leaf has a very clean ambience, innovative coffee mixes and really good customer service. This makes them one of the frequented places for coffee and chilling out. Flavorful, reasonably priced and scenic, the Coffee Bean and Tea Leaf stores continue to draw in the coffee-loving crowds. Gloria Jean’s Coffees an Australian owned global specialty coffee company, and is a brand synonymous with coffee quality and leading franchise systems. Personalized service, fun coffee flavors and strategic locations (as one of the awarded foreign franchises in the country) make Gloria Jean’s stay at the top of its game as one of the country’s best coffee shops. The store atmosphere is also excellent and they maintain a loyal following. The Chocolate Macadamia Coffee is a local favorite. â€Å"Bo’s Coffee† is a registered trademark of the business name of a chain of specialty coffee shops that serves espresso beverages, specialty coffee beverages and others, in an ambiance that has been created to cater to a lifestyle market with discriminating taste. Bo’s Coffee Club is very high end coffee shop that has services and product tailored to suit the needs of high society coffee drinkers. They maintain excellent service and product done in good taste, literally and figuratively 4. 3 CUSTOMER PROFILE The typical and most committed coffee drinkers are 25 to 45 year old, affluent, educated adults. While baby boomers have driven the success of coffee shops, specialty coffee appeals to a diverse adult demographic, including college students and young adults. Larger companies may also sell coffee beans wholesale to commercial customers, such as grocery stores and restaurants. SIZE AND GROWTH 1. Do you drink coffee? All of our respondents said that they drink coffee. Reason why they drink coffee 40% of our respondents said that they drink coffee because of coffee’s stimulating properties and benefits that help them in everyday work, 28% Said that its taste, 18% to fit in with others while 14% said that it’s out of habit. 2. When do you prefer to drink coffee? Most of our respondents said that they drink coffee anytime. 3. Do you go to coffee shops? 78% of our respondents said they go to coffee shops to drink coffee and have pastime activities. Reason why yes? 30% of our respondents said that they like the coffee that the coffee shop serves, 25% said that to relax and have pass time their, 15% said that to fit in with others, 10% said that they like the products they sell. Reason why no? 20% of the respondents said that it’s out of their budget and 80% said that it’s just a waste of money. 4. What coffee shops you usually go? 76% of our respondents said they go to Starbucks, 12% go to Kopiroti, and 6% each for Seattle’s Best and Figaro. 5. Do you know Figaro? Majority of our respondents said they know Figaro. How they know Figaro? Most of our respondents said that they saw Figaro branches around the cities and some are word of mouth from friends. 3. How much you are willing to spend in a coffee shop? 52% of our respondents are willing to spend if the price of the coffee will range from P100-P150 4. What do you expect from a coffee shop? Everyone expects a great tasting coffee, clean environment, good service and because of the technology everyone wants a free WI-FI 5. What food you want a coffee shop to serve? Most respondents want bread as a partner to coffee because they only want to ear light foods in coffee shops. 4. 4. TARGET MARKET PROFILE Primary Target Market Our target market is the business executives and young professionals because they hold a big part of the market share in the coffee industry. They are the people that have the habit in drinking coffee and they are the ones who frequently go to coffee shops and for them that is their third home. Usually this people do meetings in coffee shops and conference because of the good ambiance and good surrounding. They choose coffee shops as their third home because they can concentrate in their meeting or business affair especially because of the minimal noise in the coffee shops. They want to hang up in coffee shops because of the comfortable environment and it is affordable. Secondary Target Market Our secondary target market is the class B and C. In the generation today students and foreigners usually go to coffee shops because for them they can study in coffee shops and they can relax and do pass time works. They prefer to study in coffee shops instead in their homes because they can study here for hours without being disturbed and they also choose it as their secondary relaxations place. 4. 5 PRICING PROFILE FIGARO| STARBUCKS| SEATTLE’S BEST| GLORIA JEANS| HOT DRINKSMacchiato85. 00Espresso85. 00 – 109. 00Cappuccino95. 00 – 119. 00Cafe Mocha105. 00 -135. 00White Chocolate Mocha115. 00Cafe Latte95. 00 – 119. 00Cafe Au Lait95. 00 – 119. 00Americano85. 00 – 119. 00Brewed Coffee85. 00 – 119. 00Chocolate Cookie Latte120. 00Caramel Cappuccino Light115. 00Butterscotch Vanilla Latte115. 00 8oz. Peach Latte120. 00 8oz. Strawberry Latte20. 00 8oz. Creme Brulee Latte120. 00Raspberry Mint Latte110. 00Other Hot DrinksHot Tea 85. 00 – 115. 00Hot Chocolate85. 00 – 105. 00Cafe Mocha Light115. 00Steamed Milk85. 00 – 105. 00Blueberry Muffin65. 00Cheese Muffin65. 00Chocolate Muffin65. 00Asado Pie59. 00Tuna Pie59. 00Carrot Loaf69. 00Pudding with Vanilla Sauce69. 00Food for the God’s59. 00Heavenly Cheese Roll59. 00OatmeaL Chocolate Chevvy55. 00Chocolate Cake119. 00My Little Oscar119. 00Dark Chocolate Raspberry Symphony130. 00Strawberry Cheesecake135. 00Chocolate Chip Cookie59. 00Oatmeal Raisin Cookie59. 00English Matrimonial Bar59. 00Banana Hazelnut Turnover79. 00Marble Cream Cheese Brownie70. 00Chocolate Eclair75. 00Tiramisu Eclair75. 00Pepperoni Calzone95. 00Supreme Calzone95. 00Blueberry Cheesecake Lite130. 00Blueberry Almond Puff79. 00| COFEE, TEA AND CLASSICSHot Brewed Coffee80. 00 – 120. 00Hot Brewed Tea90. 00 – 105. 00Iced Tea90. 00 – 120. 00Signature Hot Chocolate105. 00 – 140. 00Caffe Latte90. 00 – 130. 00Cappuccino90. 00 – 130. 00Caffe Mocha100. 00 – 145. 00White Chocolate Mocha115. 00 – 160. 00Caramel Macchiato115. 00 – 160. 00Blended CoffeeMocha125. 00 – 150. 00Caramel125. 00 – 150. 00Dark Mocha155. 00 – 180. 00Coffee Jelly145. 00 – 170. 00Java Chip145. 00 – 170. 00Mint Java ChipvariesHazelnut MochaVariesCreme Brulee FrappuccinovariesChai Frappuccino with Coffee JellyvariesBlack SesameGreen TeavariesBlended CreamCaramel Cream125. 00- 150. 00Chocolate Cream 120. 00 – 145. 00Strawberries and Cream145. 00 – 170. 00Chocolate Cream Chip120. 00 – 145. 00Blended Juice DrinkMango Passion Fruit 125. 00 – 150. 00Raspberry Black Currant 125. 00 – 150. 00Honey Glazed Doughnut40. 00Chunky Chocolate Chip Cookie50. 00Old Fashioned Oatmeal Cookie50. 00Double Chocolate Walnut Brownie50. 00Butterscotch Fudge Bar 50. 00Cinnamon Roll/ Swirl55. 00Ensaymada65. 00Danish65. 00Tuna, Corned Beef and ChickenPandesal55. 00Pork Adobo Roll70. 00Cheese Croissant70. 00Sausage Roll75. 00Italian Pocket95. 00Banoffee Pie105. 00Banana Loaf50. 00| THE PERFresh Brewed Coffee80. 00 – 105. 00Americano Perfect85. 00 – 110. 00Cappuccino95. 00 – 120. 00Breve105. 00 – 130. 00Chai Tea Latte 115. 00 -145. 00Hot Tea95. 00Ice Blended and DeliciousMocha125. 00 – 150. 00JavaChip145. 00 Double Chocolate Mint 135. 00 – 160. 00Chai Tea145. 00 – 170. 00Java Jelly145. 00 – 170. 00Classic Iced Tea90. 00 – 120. 00Naughty Toddy90. 00 – 110. 00Classic American Latte 100. 00 – 130. 00Americano95. 00 – 125. 00World’s Best Coffee MilkshakeClassic Javanilla Shake155. 00Milkshakes155. 00HOT, HSeattle’s Best Coffee LattesHot Classic American Latte90. 00 – 115. 00Caramel Latte110. 00 – 130. 00Vanilla Latte110. 00 – 130. 00Hazelnut Latte 110. 00 – 130. 00Almond Latte 110. 00 – 130. 00Raspberry Latte 110. 00 – 130. 00Seattle’s Best Coffee MochasClassic Mocha100. 00White Chocolate Mocha 120. 00 – 150. 00Raspberry Mocha Kiss120. 00 – 150. 00Almond Mocha Joy120. 00 – 150. 00| Espresso ClassicsCappuccino85. 00 – 110. 00Caffe Latte85. 00 – 110. 00Caffe Mocha95. 00 – 125. 00Espresso80. 00 – 125. 00Machiatto80. 00 – 125. 00Americano80. 00 – 105. 00Filtered Coffee of the Day75. 00 – 100. 00Espresso ExpressionsCaramelae110. 00 – 145. 00Mocha Caramelatte110. 00 – 145. 00White Chocolate Mocha110. 00 – 145. 00Chocolate Macadamia Latte110. 00 – 145. 00Irish Nut Creme110. 00 – 145. 00Very Vanilla Latte110. 00 – 145. 00Tea & ChocolateChai Tea Latte95. 00 – 125. 00Hot Tea85. 00 – 110. 00HotChocolate& Marshmallows115. 00 – 140. 00COLD DRINKSVery Vanilla Chiller135. 00 – 165. 00Creme Brulee135. 00 – 165. 00Cookies ‘n Cream125. 00 -150. 00Mint Chocolate Bomb125. 00 – 150. 00Cappuccino ChillersVanilla Caramel135. 00 – 165. 00Chocolate Macadami140. 00 – 170. 00Gourmet Iced ChocolatesStrawberries n’ Cream130. 00 – 155. 00Iced Chocolate130. 00 – 155. 00Over IceCappuccino Chiller115. 00 – 155. 00Iced Mocha115. 00 – 155. 00Iced Latte100. 00 – 125. 00Strawberry Smoothie135. 00 – 165. 00Mixed Berry Smoothie135. 00 – 165. 00Mango Smoothie135. 00 – 165. 00Tropical Coconut135. 00 – 165. 00Fruit ChillersStrawberry130. 00 – 150. 00Mango Chillers130. 00 – 150. 00| 6 4. 6 ADVERTISEMENT AND PROMOTIONS Marketing Tools| Program Activities| Expansion of Coffee Shop Branches| Figaro will expand its selected coffee shop branches by adding a â€Å"conference section†. Additional space needed will be rented and additional chairs, tables and conference room equipments such as projectors will be provided. Conference Section will be used by business executives and the like, on a rental per hour basis. These spaces will form part of the general area if not rented. Figaro will implement this plan on business cities like Makati, Ortigas and some parts of Quezon City. | Television for Entertainment| There will be Televisions on every branches of Figaro nationwide. This is to entertain customers through movies, basketball games etc. | Customer Advantage CardMagazine Advertisements| For every purchase a customer will earn points that can be converted to freebies like free tickets to movie houses upon reaching a certain point. Figaro will have a picture advertisement in Entrepreneur Magazine and other business magazines, advertising the â€Å"Conference Section† of Figaro. We will advertise on Lifestyle Magazines as well. | Newspaper Advertisements| Newspaper Advertisements in the form of pictures will also be provided in the leading newspapers in the Philippines during Sundays on Manila Bulletin and Philippine Star. We will also make press releases on these newspapers. | TV Show Segment Promotion| Figaro, after the successful implementation of the proposed expansion, will be featured in a TV Show where it can showcase it’s being â€Å"Second Comfort Zone†. | Social Networking Sites| Improvements to the official Facebook page will be made. Designs will be added based on the season- for example: Valentines, Summer, Christmas etc. Links to the official company website, official twitter account and to Figaro’s press releases will be provided. This page will also serve as a place where customers can post their comments and reviews. A twitter account will also be established. These networking sites will keep the online community informed regarding the improvements. | Leaflets| Leaflets will be made available on Figaro branches nationwide. | SECTION 5 OPERATING AND CONTROL SYSTEMS Figaro Support System From helping you secure your site to the thorough training of your employees, Figaro Coffee Company has a strong support system to aid you in the opening and ongoing operation of your business. a. Initial site assessment. b. Training in the Figaro System for the franchisee and the Initial branch staff. c. Site design and construction assistance. d. Comprehensive Store Operations Manual. e. An opening team assigned for the branch’s first month of operations. f. Continuous research and improvement of the Figaro product line. g. Regular field visits by the Figaro Operations Team to give in-site assistance.h. Continuous training programs. i. A network of regular communications with franchises. Pre-qualification The qualities we look for in a franchise include: 1. A passion for coffee and enthusiasm for the business. 2. A strict adherence to Franchise Standards, and a commitment of time and resources to the Figaro System. 3. A desire for a mutually beneficial business relationship. 4. The resources to invest a minimum of ? 5 to 7 million, depending on the business model most suitable to the site chosen by the franchise applicant. Application Process To get your own Figaro franchise system started: 1. E-mail a Letter of Intent containing name of interested party, expressing interest in a franchise and proposed site and location (if any) to Franchise Relations Manager: franchise@figarocoffee. com 2. Upon receipt of the Letter of Intent, we will schedule a Franchise Orientation Meeting with you to discuss the detailed procedures on how to secure a franchise. 3. Fill out the Franchise Qualification Form. 4. If qualified, you will be required to conduct a feasibility study of the selected site using our Market Study form.

Expansion of U.S. Companies in Africa Essays

Expansion of U.S. Companies in Africa Essays Expansion of U.S. Companies in Africa Essay Expansion of U.S. Companies in Africa Essay Expansion of U.S. Companies Introduction Over the years, America has developed various companies in some African countries. The companies are aimed at increasing the economy in the U.S. while strengthening its resources overseas and enhancing international relations. Some of the companies in Africa have influenced politics in America and the related countries to allow smooth business operations. If a country’s economy is strong, it increases its wealth and promotes good business relations with the outside world. Expansion of companies shows the growth of a business. This leads to opportunities that benefit all people and countries associated with the company. Expansion mainly increases employment opportunities, which in turn improves the development of a nation. Expansion of a company is usually triggered by the need to increase market and maximize profits. However, it has various effects on the development and economy of a country. The issues, effects and significance of expansion are an important topic for discussi on especially in the growing world economy. Several U.S. companies have expanded in Africa and the implication of their growth on stocks, government policies, employment and the development of America. Issues Recently, the U.S. developed an interest of conducting business in some African countries. These interests were triggered by factors such as the nature of land, good climate and availability of resources in the countries. However, the establishment of Chinese companies in Africa has hindered efficient expansion by the U.S. As a result, some companies have grown in Africa but have faced many barriers during expansion. Despite the barriers, some companies have taken advantage of the loopholes to increase the economy. Examples of these companies that have expanded immensely are, Coca Cola Company, General Motors, Isuzu Motors Limited, Ford Motors and Cummins Incorporation. The growth of these companies has affected America and Africa in many ways. The need for expansion of companies in Africa by America was fueled by the rise in China’s economy. It led to an urge by American companies to compete for market with China. The market opportunities in Africa influenced the struggle between China and America to dominate business. Cummins Incorporation, which is an American company that deals with the supply of trucks and engines, has taken drastic measures of increasing sales of its products in Africa, to restore stiff competition between America and China. Last year, it was noted that China had gained much more popularity in South Africa from the design and production of truck engines and equipment. Another measure that America has taken is generated from a company like Caterpillar Incorporation, which deals with making construction products. The company has invested funds used to train personnel and build infrastructure to accommodate its workers in countries like Mozambique and Zambia. General Electric Company, which deals with the supply and manufacture of aircrafts, has developed an aircraft-leasing administrative center in Ghana as another measure. The administrative centre serves as the company’s headquarters for the west and central part of Africa. All these measures were aimed at improving the stock value and economy of the U.S. Analysis The measures outlined above show the main reason behind the expansion of American companies in Africa. It is evident that the Chinese rapid growth in economy affected the market of many products in the U.S. China developed companies that shared the same goals as American firms, but both countries were competing for market and exploration of resources in Africa. China discovered opportunities in Africa before the U.S. and utilized them to strengthen the economy. The strong economy in China influenced an increase of stock value by the U.S. in order to bridge the gap in the economy between the two countries. However, increasing the stock value has negative effects on market. This forced the U.S to develop interests in Africa to maintain balance. Worldwide statistics show the interests of other continents in Africa are extremely high. This is because Africa is the largest source of market and it is developing rapidly in terms of resources and infrastructure. There are many changes being made in Africa currently that will make it a market hub. Improvement of infrastructure has influenced the growth and expansion of many companies in various countries. In South Africa and Nigeria, for example, the development of sophisticated buildings has led to the expansion of existing restaurants and hotels. A restaurant such as KFC has led to imports of poultry products by the U.S to Africa. Good climate, agriculture and tourist attractions in countries like Kenya and Ethiopia have played a major role in expansion of U.S companies. This is because these factors are influential in determining the location of a company. The healthy climate gives favorable working conditions and China has focused most of its development there by building large telecommunications networks in Ethiopia. America was aimed at expanding more in Asian countries that lacked these resources. Upon the discovery of Africa’s potential, America reevaluated its plans and focused more towards expansion in Africa. China has also developed equipment for processing products electronically in Africa. Products such as pharmaceuticals and processed perishables have gained a vast market in Africa, therefore, increasing China’s economy. By producing and marketing these products in Africa, China incurs minimal costs of production while creating opportunities for Africans such as employment and training. China is also a leading developer of mobile phone networks through Huawei Technologies Company. This is due to the development programs established in Africa that provide the Chinese with contracts for installing networks in various areas. However, America has not taken advantage of these opportunities, and this has not fully exploited its potential in developing technology. Some American government policies affect relations between the U.S and Africa. Since most African countries have one-party governments, establishing strong business relationships with America is difficult. However, the Chinese government has less strict policies, which facilitate smooth interactions with Africa. The African growth and opportunity act of 2000 of America allows trading between African countries that are viewed to be developing politically, socially and economically. This act affected the development of some companies in remote countries that have good land and favorable climate. However, China had no such policies. In fact, the state council of china encouraged mutual gain when conducting business in Africa with the aim of promoting social progress. American companies have faced some challenges in expanding in Africa. The development of infrastructure in the past years has led to congestion in countries like Nigeria. This has made it difficult to arrive on time in various working places due to the perils of traffic. As a result, it has forced American companies to construct on the outskirts of Nigeria, which also poses a challenge for workers in a company in terms of transport. This challenge is faced because America delayed in establishing its companies in Africa due to the lack of knowledge and confidence in the continent. This enabled China to take time to develop appropriately especially with the availability of oil in Nigeria. Conclusion According to the article, it is evident that America is struggling maintain competition with China. China has exploited Africa, and as a result, stocks in America are reducing in value. This has forced many leading companies in America to expand in Africa because of its rapid growth and available resources. The delay in discovering potential market in Africa by the U.S. is highlighted as a threat to the economy of America. Currently, the U.S. is struggling to keep up with China economically, and this has led to the rise of companies in Africa. Kindly find the article at: http://online.wsj.com/article/SB10001424052748703841904576257233342891732.html

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