The concept of Pop Art Essay Example | Topics and Well Written Essays - 2750 words

The concept of Pop Art - Essay Example The concept of design of composition being the strongest element within a work that was developed in the Modern Art period carried into the Pop Art period. According to Sagart, â€Å"The movement focused on pure form, spiritual harmony, and order† (223). However, the movement disregarded the concept of a real object in favor of the movement of graphic images within line and space. Abstract Expressionism, a part of the postmodernism movement that created an artistic counter-culture to modernism, also had a place in creating the culture in which Pop Art would thrive. Influenced by the work of Surrealists such as Hans Hoffman, David Alfaro Siqueiros, and Thomas Hart Benton who had dripped and flung paint onto their work (Ratcliff 3), this form of painting, which is also referred to as ‘action painting’ is typified by the work of Jackson Pollock. According to Rochberg, â€Å"The color explosion that was Abstract Expressionism seems to have been born of post-Cubism, e arly Expressionism, and Surrealism† (194). For the most part, objects no longer have a place in painting for the Abstract Expressionist. The movement of color becomes a sometimes chaotic and aggressive expression that exists purely to â€Å"delight the eye†. Pop Art was a result of the experimental nature of the modernists and the post-modernists. Pop Art became a mirror that reflected the social experience of a consumerist, media driven culture that worships celebrity and perceived perfection. The prints of Andy Warhol can create a commentary.

The Franchise As A Form Of Business Organization Essay

The Franchise As A Form Of Business Organization - Essay Example The franchising concept allows people the ability to purchase a business concept from the franchise. There are lots of benefits associated with franchising. The first benefit is that the franchisee obtains the brand value of a company without having to invest years of marketing efforts to make the company popular. The franchisor is responsible for the marketing budget of the company. Big name franchises such as Burger King, Pizza Hut, and Taco Bell spend millions of dollars each year in advertising to attract customers to the establishments of its franchise owners. When a person purchases a franchise they receive full training on how to operate the business from the franchisor. McDonald’s provides training to its franchisees by sending them to Hamburger University. The franchisor also helps the franchise find a good location for its establishment. The person that buys a franchise gets access to the privileged intellectual property, special formulas, and trade secrets that the company holds. As part of the contract, the franchisee must be purchased the raw materials for its product from the franchisor. Since many franchises have thousands of establishments the matrix company is able to obtain economies of scale that are passed on to the franchise owners. This enables franchisees to have lower material costs than similar businesses competing in an industry. Buying a franchise lowers the overall business risk of starting a company. The person buying a franchise does not have to start a business from scratch. From the first day, the franchise opens the company has an established clientele base that desires the products and services that the franchise offers. Franchises have higher customer retention rates than independent stores. The franchisees receive managerial and administrative support from the corporate headquarters during the lifetime of the business.